Protecting our environment also means safeguarding our future. The world seems to be spinning faster. With the flood of information, the brewing industry is also faced with ever new challenges. Topics such as energy efficiency, sustainable raw material availability, or employee satisfaction have long ceased to be trivialities and have long been part of the focus of corporate governance in companies. The European Beer Star will therefore present the Future Award for exemplary and sustainable corporate governance for the first time in 2022. In addition to sustainable management, product quality is also included in the assessment.
The European Beer Star Future Award honors committed breweries for their business activities in accordance with the pillars of sustainability - ecological, economical, social. Breweries that manage to combine their sustainable corporate culture with the highest beer quality can apply for the Future Award. We would already like to thank all participants! Because participation alone proves that the companies are committed to a better world! According to the motto of the European Beer Star:
The final jury of the European Beer Star Future Award is made up of an interdisciplinary team of experts. They include sustainability researchers, media representatives and beer experts.
Based on the 17 Sustainable Development Goals of the United Nations, a questionnaire tailored to the brewing industry was developed together with sustainability experts from the Bochum University of Applied Sciences, experts from the brewing industry and relevant stakeholders from the brewing industry.
The questionnaire is tailored to the brewing industry. The following categories are asked of the participating breweries.
What measures does the company take to save, control or generate primary energy?
Does the company pay attention to the economical use of water?
Are there processes or specifications in the company that ensure climate protection?
What is the raw material, supply and distribution structure in the company?
Are biodiversity measures promoted in the company?
Are topics such as employee training and further education or continuous improvement anchored in the company's mission statement?
Is customer satisfaction determined and what significance does it have within the company?
Can employees rely on fair pay and the company's concern for their health?
What container and operating material structure does the company use?
What distinguishes your product and your brewery in terms of sustainable development and is therefore predestined to win a Future Award?
All Future Award participants will receive a questionnaire after the registration deadline. The questionnaire must be completed and returned to the organization team by July 15, 2022. In addition, the brewery must choose a submitted European Beer Star beer which, if successful, will take part in the live Future Award tasting.
A team of experts from the Bochum University of Applied Sciences determines the 10 best applications according to a recognized evaluation form. The survey is anonymous. The brewery will not be disclosed to the jury. The 10 best applications will be informed about their participation in the final round in good time and, if necessary, asked to send beer samples.
The final beers will be re-evaluated by an interdisciplinary team of sustainability and beer experts and media representatives and subjected to a live European Beer Star tasting at drinktec. The sensory evaluation criteria of a regular EBS tasting are applied. The final result is weighted as follows: 40% questionnaire, 40% storytelling and 20% tasting.